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Quality control

Quality control

Rigorous quality control is extremely important at every stage of the marketing research, as well as making research process transparent to the Customer. That importance is rooted in the fact that business decisions of the Customer are going to depend on the results of said research, so having full confidence in data validity is paramount.

Quality Control in Rusopros MA is implemented with proprietary standards, built upon the principles of ESOMAR international code, and verified by ISO 9001:2015 certificate of quality management system.

Quality control by project stages:

How the quality control of project management is ensured?

From the start of every project, a dedicated project manager is appointed, being responsible for all the interactions with the Customer from that moment forth at every stage of the research. At Rusopros MA, we see Customer satisfaction as a key value; therefore we collect Customer feedback on project manager’s work with a 10-point scale at the end of every project, and make project manager bonus dependable on that feedback. We also use Customer feedback as a practical guidance to improve our work.

How the project deadlines are maintained?

The project timing sheet is being provided for Customer confirmation by project manager within one working day from the start. Project manager’s bonus is dependent on upholding the confirmed timing and meeting the deadlines.

How the control over the project field is ensured?

All applied data collection techniques at Rusopros MA have efficient and transparent control mechanisms, implemented at business process level. It is important for us to make quality of the field work obvious to the Customer.

Street and pavilion polls

Street and pavilion polls are conducted either on paper with selective telephone control on per-interview basis, or on tablet PCs with audio recording during the interviews (audio records being provided to the Customer in both cases).

Qualitative research

Qualitative research is conducted with obligatory video and audio recording (provided to the Customer). Unique Respondent Recruitment System was developed by Rusopros MA for recruitment quality control. In RRS, double control of recruitment was implemented, filtering out 99% of "professional respondent" recruitment cases, as well as casual recruiter mistakes.

Online Panel Surveys (CAWI)

Online Panel Surveys (CAWI) are conducted with professional survey software which allows Customer access to administrator panel in order to observe quota and questionnaire fulfilment in real time. Apart from numerous other checks, upon field closure we control questionnaire fulfilment time (no less than the minimum possible) and internal logic.

info@rus-opros.com

+7 499 650 53 69