Online research is one of the most modern and widely used methods for collecting quantitative data.
Online Surveys (CAWI)
Modern method of quantitative market
research
The key advantages of this methodology are efficiency of data collection, the possibility of geographically distributed research with great coverage and it’s relatively less expensive.
Online panel Rus-panel features:
- More than 1 million respondents in the Russian Federation;
- More than 400 thousand respondents in the CIS and Baltic countries;
- Verified Members (passport check);
- Response Rate >20%;
- Every month 20 thousand new members.
The customer has access to a personal account, where there is an opportunity to monitor real-time survey quota collections. As well as selectively download completed questionnaires.
Frequently Asked Questions:
How does the online panel work?
Online panel targets audiences based on key attributes, and sends out automated email invitations for participation in surveys. Furthermore, if the respondents are ready to take part in the survey, they follow the link in the letter and fill in the questionnaire.
How is the respondents’ selection carried out?
Only the respondents with relevant attributes are invited to the study (demographic, occupation, income level, etc.). A screening questionnaire is placed in the beginning of the questionnaire with the task to screen out respondents who are not suitable for the study.
test
How often can respondents take part in surveys?
In accordance with the ESOMAR International Code requirements, participants are not allowed to take part in researches for more than 4 times a month, which is ensured by technical measures.
What motivates respondents to take part in the research?
Respondents receive money reward or valuable prizes / gifts (exchanged for domestic currency or points), as well as the opportunity to help the largest manufacturers make products better.
What types of surveys can be used?
Our company uses the most modern software, specialized in sociological online research. Questions can be of the following types: single response, multiple response, open type and also tabular questions. It can be used for the most difficult logic of transitions between questions, various product shelves, testing video materials and much more.
