HR research is an instrument used to study the perception of the employer by employees, including perception of the brand image (HR-brand), corporate culture, internal communications efficiency, working conditions satisfaction etc.
HR Research
Research of the corporate brand image, and corporate
ideology perception
The essence of HR research is to study the features of the corporate culture, identify possible problems at inception stage, and assess channels of communication between the employees. Another important task is to keep abreast of how the company is perceived in the eyes of potential applicants. HR research may include the following:
Study of the internal climate:
- Detailed in-house situation report;
- Type of corporate culture;
- Horizontal and vertical interactions between staff members;
- Perception of the management personnel.
Staff satisfaction survey:
- Level of satisfaction with current tasks;
- Level of self-realization of the staff;
- Staff turnover reasons;
- Assessment of career prospects;
- Satisfaction with compensation package;
- Identifying the reasons for dismissal.
HR branding:
- Company brand image in the media;
- Company brand image among the employees;
- Company brand image among the applicants.
In HR research, sociological methods are widely used: quantitative surveys, in-depth interviews, desk research. This kind of research helps in creating a beneficial working climate within the team, which is a prerequisite for the development of the company as a whole.
