Personal interviewing (face-to-face interviews) is the most widely used method of collecting data among quantitative types of research. The interviewer interacts directly with the respondent, asking questions according to a formalized questionnaire.
Personal interviewing (face-to-face)
Surveying of the respondents by interviewers at the target audience
accumulation places
Professional organization of the field stage, selection of polling locations and competent quota design allows avoiding systematic bias, so the results can be extrapolated upon the general population.
Personal interviews are usually conducted in places where there is a large gathering of people or where the target audience of your company is. To ensure high quality of collected data, the use of questionnaires with a duration of more than 20 questions is not recommended (respondents are in a hurry, attention is dissipated, etc.).
Quality is guaranteed:
- For paper-based surveys (PAPI): by telephone control (audio recordings are provided to the customer);
- For tablet-based surveys (CAPI): by audio recordings of each interview + geolocation;
- Interviewers have work experience above 1 year;
- Compliance with ICC / ESOMAR Code.
Frequently Asked Questions:
How do you control the work of the interviewers?
The work of the field personnel is monitored by supervisor (one for every 3-5 survey locations), checks are carried out in accordance with the company's quality regulations.
How to make sure that the questionnaires were filled with real people?
Selective telephone control is used for paper-based surveys (PAPI): each interviewer provides respondent telephone numbers for at least 80% of the interviews, and then our call center conducts selective calls in context of each interviewer’s pool of respondents. Respondents are asked whether they participated in the survey. Audio recordings of the control calls are provided to the customer. For surveys on tablets (CAPI): the customer is provided with audio recordings of each interview (the entire conversation between the interviewer and the respondent) + geolocation data. These countermeasures negate the chances of "cheating" by the field staff.
In which cities can your company conduct a survey?
The presence of regional representatives and a wide partner network allows conducting surveys in all millionaire cities and many cities with a population of up to 1 million people. At the moment, the coverage map has more than 26 major cities of the Russian Federation with the ability to travel to nearby cities with a population of up to 300 thousand people. We can also conduct surveys in CIS countries, regarding specific cities please check with your manager.
What do we need to conduct a marketing research?
To conduct a marketing research, it is important to formulate its goals and objectives, but not necessary to come up with well-done questionnaire. Our analysts (professional sociologists) will design the competent survey tools based on the identified goals and will work towards full agreement upon its contents with you.
