A huge number of manufacturers are simultaneously competing for the right to be the best in their markets, striving to become key players. Rusopros marketing agency offers our services for conducting market research, the purpose of which will be to understand the position of your business in the studied market. With the help of a complex of desk and quantitative research, we can conduct a multi-level analysis of all aspects of the impact of your brand on market relations with customers and competitors.

Competitive Intelligence

Collecting information about the studied market segment by
conducting a survey using a legend

*data from existing companies apply

Database

Private databases of industry statistics, data from government agencies,
information resources of market players

Market Analysis

The market becomes more predictable for any company when there is a clear understanding of the state of the industry. When conducting market research and market analysis work, we will focus on the following issues:

With the combination of research methods: analysis of expert interviews, surveys, desk research, analysis of foreign economic activity bases, etc. it becomes possible to carry out a detailed assessment of the industry and prepare market forecasts that are quite accurate. Timely analysis of the market situation allows the client company to reduce possible risks to a minimum and “stay relevant” thanks to the data obtained from the research.

Competitor Analysis

Among the huge number of companies competing with each other, you need to know your competitors in the market. When entering a new market, you should always assess the strengths and weaknesses of your competitors. Especially for b2b markets, it is not possible to obtain certain information from open sources, and in this case, interviews with industry experts are used in the analysis. Qualitative research allows you to assess the brand and production from the experience of leading experts in the field, who have watched the changing market trends over the years.

When it comes to consumer markets, quantitative research aimed at how customers perceive the strengths and weaknesses of the products they buy helps to understand a clear picture of where a brand is in the marketplace among competitors.

As soon as the key market players become known, the specifics of their methods, their marketing strategies and pricing policy, we can confidently identify the factors of their success. Logistics, geography or successful marketing – the popularity of any brand, or product in the existing available market will be analyzed and explained. When analyzing this information, you will be able to determine your own competitive advantages, choose a promising segment.

Market Segmentation

In order to develop a product line, it is necessary to identify and highlight large segments of consumers that share common characteristics. If a manufacturer focuses on mass consumer markets, where potential financial indicators will depend directly on the number of buyers, then the largest groups of consumers who are predisposed to buying a product should be identified, while making sure that their needs are not fully covered by the offer of competitors. Buyer segments can be distinguished by socio-demographic characteristics, values, general views, principles, needs, or other attributes. If a manufacturer works with unique expensive products, then for such markets it is also important to identify a segment of the target audience to which communications will be focused.

Segmentation of buyers depends on the tasks assigned to the researcher, but often his analysis is carried out in the following categories:

By using quantitative research methods, we can divide consumers into categories or groups. Further, depending on the number and coverage of competitors, it is possible to make a decision on the choice of target market segments.

Analysis of Products, Product Range and Sales

Depending on the specifics of the studied category, the quality of the product can play an important role in the analysis when it comes to choosing a segment of buyers. By maintaining an optimal balance of price and quality, a brand can remain popular even in a highly competitive environment. Companies are required to pay great attention to gathering information about how their products are perceived by customers. This analysis is introspective, as it is directed at the company not from the side of the entrepreneur or owner, but from the side of clients.

There are many ways to obtain this information for an assessment. Part of the time will be devoted to desk research, where a generalized array of information will be formed thanks to already existing / collected / systematized data. The field research information required for the analysis (surveys, in-depth interviews and discussions with consumers) will be collected depending on the research objectives.

Marketing Strategy Analysis

The challenges facing your organization are barriers that come with the choice of a marketing strategy. They cannot be avoided and the success of the company depends on how competently you can overcome these difficulties, what information you have for this. Products aimed at too small and niche market segments, or an insufficiently thought out product offer, can take a brand out of competition. Therefore, our agency will be able to provide a cycle of studies aimed at a detailed analysis of the problems facing your company, which in the future will increase its market share.

But on the basis of the research carried out, it will be possible to identify the key areas of growth and changes, which will allow developing a scenario for the further development of the company. Depending on the position occupied, this can be an expansion of the logistics network or an improvement in the product line. If you create the conditions necessary for the growth of your target audience, customers will respond to positive changes, which will expand the market segment you occupy.

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