Shop Along is a comprehensive study of consumer / customer behavior, tracking customer “in the natural environment” to solve the following tasks:
Shop-Along Research
Research and observation of the consumer behavior
in the course of making a purchase
- Study of the actual behavior of the buyer (and not the claimed one);
- Identification of purchase decision algorithms;
- Exploring the perception of the organization of the space of the outlet;
- Triggers of actual needs and desires;
- Perception of promotional materials and promotions, their effects (including those not realized by the customer) on purchasing behavior;
- Evaluation of the impact of various elements of communication on the purchase decision, including the identification of barriers to purchase;
- Identify barriers and drivers to make a purchase.
Accompanied purchase can be carried out in any outlet, supermarket, shopping center, as well as when shopping in online stores.
This method allows you to find out the smallest details that affect the process of making a purchase, details that the respondent will not be able to recognize and convey without being in the right setting.Adaptability, flexibility, and freedom of choice given to the consumer allow to collect more data during the study.
The technique can be widely modified in accordance with the tasks of the client, the duration of observation varies. Shop along may be implemented as a non-included or included observation, mainly accompanied by in-depth interviews.
